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SUMMER CHECKLIST Worried that your customers will take a vacation—from shopping—this summer? Check out this issue’s ideas for combatting any slump and boosting sales. Stock the shelves with activewear dancers will love. Tune up your merchandise mix with fashion-forward picks from smaller vendors. Draw customers into your store with sales that are more like  funMore »

Is There Any Upside to the Amazon Effect?

Tips for small retailers The Amazon Effect—the way the online megaseller has disrupted retail and changed shoppers’ behavior and expectations—is usually seen as a bad thing for small retailers. But BigCommerce’s 2018 Omnichannel Buying Report reveals a more nuanced picture and pinpoints factors that savvy brick-and-mortar retailers can play to their advantage. Convenience, rather thanMore »

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TURN BABY BALLERINAS INTO LIFELONG CUSTOMERS Every storeowner knows the importance of making a good first impression on its youngest customers and their families. Create a child- and parent-friendly shopping experience, with an appealing selection of merchandise, and you gain new customers for decades to come. In fact, more than one storeowner has told usMore »

March Is for Marketing

INSPIRE SALES WITH THESE DATES Every retailer welcomes a fresh angle for their marketing campaigns. March is full of opportunities to connect with customers and get their attention. Use these special themes and hashtag holidays to spark ideas for product promotions, social-media posts or ad campaigns. Carry through and reinforce your messaging with the visualMore »

If You Use Background Checks

EMPLOYERS MUST MAKE SURE TO UPDATE PAPERWORK. Do you do a background check on job candidates applying for a position at your store using a consumer-reporting agency? Effective October 2018, employers must use the updated version of the “Summary of Your Rights Under the Fair Credit Reporting Act” form. Employers who don’t follow the properMore »

Instagram Updates Shopping Features

GIVE CUSTOMERS BEHIND-THE-SCENES PRODUCT INSIGHTS—AND MORE—IN STORIES. Instagram has announced two updates designed to engage shoppers on Instagram. After testing Shopping in Stories for a few months, the company expanded it globally. “With one third of the most-viewed stories coming from businesses, we’re excited to see how Shopping in Stories [will] enable brands to tellMore »