Cyberattacks on Small Businesses Can Be Costly

Almost half don’t even know they’ve been attacked. Almost 60 percent of small businesses have been victims of a cyberattack in the past year, but the vast majority of them don’t even realize it, according to Nationwide. The insurance company surveyed 1,069 businesses with 1 to 299 employees. At first, only 13 percent of companiesMore »

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Small and Strong, That’s You Amazon and its battle with Walmart and other big-box and chain retailers dominates retailing news these days. How can small retailers hope to compete? By going with their considerable strengths, concluded a recent online discussion among members of RetailWire’s Brain Trust, a group of retail analysts, business academics, CEOs, marketersMore »

The Right Way to Use Social Influencers

Important FTC rules to follow The Federal Trade Commission (FTC) has issued updated guidance for businesses that use “influencers” in their social-media posts, after settling charges for the first time, in September, against two individual social-media influencers prominent in the gaming industry. Working with social-media influencers can be a very positive and successful marketing toolMore »

Phishing E-mails People Fall For

Make sure your employees know better. When it comes to phishing scams—a costly threat to businesses big and small—training employees to be aware and adopt the right behavior is a front-line defense, according to Wombat Security Technologies. In its 2017 State of the Phish report, it identifies particular types of messages employees fall for. PhishingMore »

Back-to-School Now a Series of Mini-Seasons

It’s not over in August, says market research firm. Dance moms and their kids may check off most of their back-to-dance-school shopping list in late summer, but back-to-school is really a series of mini-seasons, according to the NPD Group, a consumer research organization—and they extend well beyond August. In 2016, a third of back-to-school shoppersMore »