Phishing E-mails People Fall For

Make sure your employees know better. When it comes to phishing scams—a costly threat to businesses big and small—training employees to be aware and adopt the right behavior is a front-line defense, according to Wombat Security Technologies. In its 2017 State of the Phish report, it identifies particular types of messages employees fall for. PhishingMore »

Back-to-School Now a Series of Mini-Seasons

It’s not over in August, says market research firm. Dance moms and their kids may check off most of their back-to-dance-school shopping list in late summer, but back-to-school is really a series of mini-seasons, according to the NPD Group, a consumer research organization—and they extend well beyond August. In 2016, a third of back-to-school shoppersMore »

How Consumers Read and Use Online Reviews

A negative review doesn’t have to kill you. Consumers are 12 times more likely to trust reviews from other shoppers than descriptions that come from the company itself, according to Websitebuilder.org, which has produced an infographic on how consumers read and use online review sites. Among Millennials—core customers at most dance stores—68 percent trust onlineMore »

Message Board

Pass It On! So many storeowners we’ve talked to have benefited from having a mentor, including the free mentoring services at Service Corps of Retired Executives (SCORE), the nonprofit association partnered with the Small Business Administration. But what about being a mentor? For National Volunteer Month this April, SCORE volunteer Jeanne Rossomme, owner of RoadMapMore »