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Stocking Up for Fall Summer isn’t even officially here, but storeowners already have their eye on fall and the busy back-to-school season. To help you streamline purchasing and make the most of your budget, we’ve gathered deadlines, incentives and contact information from 48 dancewear manufacturers. See our “2018 Back-to-School Ordering Guide.” Don’t miss new tightsMore »

Athleisure and Millennial Markets Still Strong

Niche products sold to Millennials driving strong activewear sales Millennials and athleisure are two of the brightest spots in the U.S. apparel industry, reports The NPD Group, a leading global information company—though momentum slowed in 2017. Millennials had the highest apparel growth rate of all generations at 4 percent—although that was a slower growth rateMore »

Changes to Facebook News Feed

And tips on managing them This January, Facebook announced that its news feed would emphasize content from friends, family and groups rather than brands and businesses—to “prioritize meaningful interactions between people,” according to CEO Mark Zuckerberg. Small businesses have been wondering how the change will impact their marketing efforts. As the new algorithm rolls out,More »

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Optimism and High-Tech at NRF’s Annual Show Over the last year, there was lots of doom-and-gloom talk of a retail apocalypse, with predictions that brick-and-mortars would be crushed by online sellers, particularly Amazon. But holiday sales went surprisingly well, increasing during November and December by 5.5 percent over the same period in 2016—the largest year-over-yearMore »

Up Your Game on Instagram

Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, formerMore »

New Shopify POS Feature Combats Showrooming

Turn window shoppers into buyers. Shopify POS has added a new feature that gives brick-and-mortar stores a way to combat showrooming—the annoying behavior when a customer’s shopping “journey” that starts in your store (browsing, trying on, comparing) is abruptly cut short when the customer leaves the store and orders the product online. The Buy OnlineMore »