Up Your Game on Instagram

Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, formerMore »

New Shopify POS Feature Combats Showrooming

Turn window shoppers into buyers. Shopify POS has added a new feature that gives brick-and-mortar stores a way to combat showrooming—the annoying behavior when a customer’s shopping “journey” that starts in your store (browsing, trying on, comparing) is abruptly cut short when the customer leaves the store and orders the product online. The Buy OnlineMore »

Credit Cards That Cover Cell-Phone Mishaps

Some pay generous rewards, too. Being without a working smartphone can make a storeowner suddenly feel paralyzed, as more and more apps, social media, e-mailing, texting and even the store’s POS (for off-site sales, say) depend on this little mobile command center. Accidents do happen, though, and replacing a damaged cell phone presents a suddenMore »

Cyberattacks on Small Businesses Can Be Costly

Almost half don’t even know they’ve been attacked. Almost 60 percent of small businesses have been victims of a cyberattack in the past year, but the vast majority of them don’t even realize it, according to Nationwide. The insurance company surveyed 1,069 businesses with 1 to 299 employees. At first, only 13 percent of companiesMore »

Message Board

Small and Strong, That’s You Amazon and its battle with Walmart and other big-box and chain retailers dominates retailing news these days. How can small retailers hope to compete? By going with their considerable strengths, concluded a recent online discussion among members of RetailWire’s Brain Trust, a group of retail analysts, business academics, CEOs, marketersMore »

The Right Way to Use Social Influencers

Important FTC rules to follow The Federal Trade Commission (FTC) has issued updated guidance for businesses that use “influencers” in their social-media posts, after settling charges for the first time, in September, against two individual social-media influencers prominent in the gaming industry. Working with social-media influencers can be a very positive and successful marketing toolMore »