Social Commerce: How Retailers Are Reaching Customers and Boosting Sales through Social Media

Early last year, Pinterest and Instagram both began rolling out new “buy buttons” that allow Pinners and Instagrammers not just to browse and scroll and admire, but to buy the items they see. For retailers, this creates the possibility of instant gratification for your customers—they see it; they can get it!—or what marketers are callingMore »