Designs & Displays: Using Shopping Bags to Promote Your Brand

Do your customers recognize and thrill at the sight of your shopping bag, the way so many do when they see the robin’s egg blue Tiffany bag, the Bloomingdale’s kraft-paper “medium brown bag” or Chanel’s glossy black bag with its iconic lettering? “Buying something new is exciting, so that moment is very important,” says MonaMore »

Designs & Displays: What’s Trending at Big-Brand Stores?

As a dance retailer you know what works to sell product. You’re in business, aren’t you? But all successful retailers know they must always be changing, improving, strategizing. The most obvious demonstration of this principle is the big national clothing brands. Like you, they constantly examine the competition and the trends as they work toMore »