A Store Builds Community: Spotlight on Grit & Grace

Perhaps more than any other retailer, dance storeowners understand the importance of community. Serving dancers at each stage and milestone, you encounter everything that goes along with the journey—schools, recitals, family, friends and the town in which these lives and experiences take place. Community can’t be plugged into a spreadsheet, so how, exactly, does itMore »

Spotlight on Saratoga Dance, Etc.

Seasoned dance retailers can probably agree they are in this business for love. They revel in solving problems for their customers—sourcing the perfect costume, supplying mass quantities of leos, meticulously fitting pointe shoes. Still, the hours are long, the challenges many, and although the relationships are meaningful, they’re time-consuming. Yet it is just this deep,More »

Designs & Displays: Using Shopping Bags to Promote Your Brand

Do your customers recognize and thrill at the sight of your shopping bag, the way so many do when they see the robin’s egg blue Tiffany bag, the Bloomingdale’s kraft-paper “medium brown bag” or Chanel’s glossy black bag with its iconic lettering? “Buying something new is exciting, so that moment is very important,” says MonaMore »

Designs & Displays: What’s Trending at Big-Brand Stores?

As a dance retailer you know what works to sell product. You’re in business, aren’t you? But all successful retailers know they must always be changing, improving, strategizing. The most obvious demonstration of this principle is the big national clothing brands. Like you, they constantly examine the competition and the trends as they work toMore »