There’s no single, easy way to learn pointe shoe fitting—a lot of it, in the end, comes down to fitting, refitting, then doing it all over again. Today, retail fitters have to be precise, right down to knowing various styles and fits (which differ brand to brand), the fine points of padding, how the shoe … More »

By Tina Benitez-Eves

By Tina Benitez-Eves

Retailers reveal the rewards that motivate customers to keep coming back. Every storeowner knows the value of repeat business. Finding and attracting a new customer takes much more work—and many more marketing dollars—than keeping the customers you already have. And existing customers spend more, studies have shown. Loyalty programs are one tool retailers use to … More »