The busiest (and most profitable) time of year for dancewear stores is fast approaching, and late spring through early summer is a crucial period for retailers prepping for the back-to-school season. Stores start to clear out last season’s clutter, stock up and finalize staffing plans. To avoid getting stuck with any extra to-dos when the … More »
There’s no secret formula to selling basic leotards or more fashion-forward alternatives. Overall, basic leotards sell throughout the year, and fashionable ones can sell at various times—for performances or to add some bling to basic attire. Here’s how three retailers are mixing things up with basics and fashion year-round—from window displays to merchandising both in … More »
If it’s not back-to-school and dance season, a necessary pointe shoe fitting or the holidays, retailers have to get crafty to keep customers coming back for more. To get business moving along regardless of season and drive store traffic and sales during these “off” times, some retailers stage in-store events—everything from Ladies’ Nights, complete with … More »
There’s no single, easy way to learn pointe shoe fitting—a lot of it, in the end, comes down to fitting, refitting, then doing it all over again. Today, retail fitters have to be precise, right down to knowing various styles and fits (which differ brand to brand), the fine points of padding, how the shoe … More »
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
