Seen & Heard: How Stores Get Ready for Back-to-School Season

The busiest (and most profitable) time of year for dancewear stores is fast approaching, and late spring through early summer is a crucial period for retailers prepping for the back-to-school season. Stores start to clear out last season’s clutter, stock up and finalize staffing plans. To avoid getting stuck with any extra to-dos when theMore »

Seen & Heard: Balancing Basics vs. Fashion Leos

There’s no secret formula to selling basic leotards or more fashion-forward alternatives. Overall, basic leotards sell throughout the year, and fashionable ones can sell at various times—for performances or to add some bling to basic attire. Here’s how three retailers are mixing things up with basics and fashion year-round—from window displays to merchandising both inMore »

Seen & Heard: Special Events Help Retailers Drive Traffic

If it’s not back-to-school and dance season, a necessary pointe shoe fitting or the holidays, retailers have to get crafty to keep customers coming back for more. To get business moving along regardless of season and drive store traffic and sales during these “off” times, some retailers stage in-store events—everything from Ladies’ Nights, complete withMore »