If it’s not back-to-school and dance season, a necessary pointe shoe fitting or the holidays, retailers have to get crafty to keep customers coming back for more. To get business moving along regardless of season and drive store traffic and sales during these “off” times, some retailers stage in-store events—everything from Ladies’ Nights, complete with … More »
There’s no single, easy way to learn pointe shoe fitting—a lot of it, in the end, comes down to fitting, refitting, then doing it all over again. Today, retail fitters have to be precise, right down to knowing various styles and fits (which differ brand to brand), the fine points of padding, how the shoe … More »
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
By Tina Benitez-Eves
Retailers reveal the rewards that motivate customers to keep coming back. Every storeowner knows the value of repeat business. Finding and attracting a new customer takes much more work—and many more marketing dollars—than keeping the customers you already have. And existing customers spend more, studies have shown. Loyalty programs are one tool retailers use to … More »
