Editor's Note: Entering the Home Stretch
The back-to-school season is in full swing, so it’s time to figure out how you’ll maintain your momentum through the end of the year. Here are a few suggestions:
Bulk up on the basics. Our fashion feature, “Beautiful Basics for Every Body” (page 18), includes 19 leotards in varying cuts and styles, along with fitting tips to help you provide shoppers with leos that flatter their individual body types. Once you’ve stocked up, check out the Ask Leslie column (page 31) for advice on how you can use color schemes to create compelling basics displays.
Educate yourself on emerging categories. As dancers return to the studio, there will be a new crop of young ones itching to get their first pair of pointe shoes. However, since every dancer isn’t ready to take that step, manufacturers have a solution: demi-pointe shoes. In “The Halfway Pointe” (page 24), DRN talks to leading manufacturers about this growing category, pinpointing potential customers and gathering advice to help you position demi-pointe shoes in your stores.
Get creative. When you’re ready to start preparing for the holidays (They’re just around the corner!), turn to “Holiday Displays: Nutcracker Edition” (page 30) to get inspired by three unique window displays featuring elements from the classic holiday ballet. When you’re done, shoot DRN an e-mail at firstname.lastname@example.org to fill us in on your own holiday plans.
Wishing you a profitable fall,