Editor's Note: Jingle All the Way (to the Bank)
The holiday season is fast approaching, so this issue includes tools to help you draw in shoppers and drive sales during this ultra-competitive selling period. First, stock your store with the products in “Gifts for Every Dancer” (page 12), which are sure to please everyone, from ballerinas and comp kids to tots. Then check out Seen & Heard (page 32) to learn about the promotions and events four veteran dance retailers rely on to attract customers during the holidays. Finally, “Eye-Catching Holiday Displays” (page 28) showcases inspirational dance store displays. The storeowners explain the nuts and bolts behind each display, and our own visual merchandising expert Leslie Groves offers her take on why each one impacts viewers.
Once your holiday game plan is in place, turn to “Partying for Profit” (page 20) for insight on a fresh business-boosting service you can offer year-round. Several dance storeowners discuss hosting in-store birthday parties to strengthen connections with customers and increase apparel sales. Studios have been using this tactic to drive business for quite some time, but it’s inspirational to hear how entrepreneurs in our own field are now using it, too.
Wishing you a profitable holiday season!
*Don’t forget to read our Retailer Spotlight (page 22). This month, we visit Prima Bodywear in Fort Collins, CO. Find out how owner Mary Pat McCurdie, a former dancer with a PhD in chemical engineering, transformed her shop into a mecca for local dancers and fitness enthusiasts.