Editor's Note: Put Your Best Foot Forward
Strong shoe sales are the foundation of a successful dance retail business. This issue has all the tools to help you attract shoe shoppers and drive sales. First, to ensure you’re stocking all the styles your customers need, check out “Shoes on the Rise” (page 14). It showcases best-sellers across all genres from leading manufacturers. Then turn to our “2013 Pointe Shoe Special” (page 18) for insight on the latest developments in pointe shoe technology from nine leading makers.
Once your stockroom is in order, check out "Staying in Step" (page 30) for tips on creating eye-catching shoe displays that will draw in shoppers. The article features several real-life shoe display solutions from veteran dance retailers. We think you’ll be impressed with the storeowners’ creativity and inspired to create your own clean, functional and inviting shoe showcases.
Wishing you a season of shoe sale success!
*Don’t forget to read our Retailer Spotlight (page 24). This month we visit Li-Bo’s Dance Barre, Inc., in Dothan, AL. Find out how owner Bobbie Johnson draws on the merchandising skills she learned as a manager at Macy’s to attract dancers from three states.