Editor's Note: Reinventing the Wheel
Change is good, so we’re excited about what’s happening in the dance sneaker category. Bloch’s new line of sneakers for dance-fitness enthusiasts is part of a wave of inventive products in that segment, creating opportunities for retailers to reach new customers and better serve their existing base. Read “Sneaker Selling Points” (page 22) for an in-depth look at the latest dance sneaker trends, along with advice from leading manufacturers about how you can position those items to entice shoppers.
Innovation isn’t just for shoe and apparel makers. Plenty of dancewear retailers have found ways to alter the basic dance store blueprint to create distinctive shops. Check out “Clean Lines, Clear Vision” (page 30) to learn how On Pointe Dancewear ’N Apparel owners Dan Aries and Marisa Figueroa-Aries used their experience on the competition circuit and in the classroom to produce a boutique that caters almost exclusively to tots and competition dancers. Thinking about tweaking your own assortment within these lucrative categories? Turn to “Baby Ballerinas” (page 14) and “Competitive Edge” (page 38) for a look at the latest fashions for tiny dancers and for the scoop on the styles today’s competition dancers crave.
While changes are exciting, they don’t have to eat up time or money. If you’re looking for quick, easy ways to make your store feel new again, consider adding another in-store event to your calendar or updating a section of your shop. Four retailers share their secrets to hosting successful bun-making clinics in “Hair-Raising Events” (page 26), and our resident visual merchandising expert Leslie Groves offers five ways to revamp your cash wrap in “Lasting Impressions” (page 28).
Get moving! This issue is filled with information and ideas we’ve collected to inspire you to change and grow. If you decide to tweak something in your store, we want to hear about it. E-mail photos and stories to firstname.lastname@example.org.
Wishing you a summer of progress,