Editor's Note: Revving Up for Recital Season
Break out the sequins: Recital season is just around the corner! From stocking up on tights, shoes and gifts, to crafting your game plan for your on-site pop-up shop, now is the time to position your store for spring performance sales. In this issue, you’ll find all the info you need to achieve your most profitable recital season yet. Here are three steps you can take right now:
1. Plan Your Pop-Up Shop. In our Seen & Heard column (page 26), three veteran storeowners discuss their local recital pop-up strategies. Then, in “Perfect Your Pop-Up Shop” (page 30), visual merchandising expert Leslie Groves offers 10 quick merchandising tips to help you create a polished on-site space. Once your plans are in place, refresh your assortment with the gift items featured on page 14.
2. Help Your Customers Get Performance-Ready. While on-site gift and accessory sales are a great way to boost profits, you must still focus on meeting the needs of your core base of dancers. Find out which products they need for spring performances in “Recital Must-Haves” (page 38). And make sure you have alternatives to traditional costumes by stocking the apparel on page 16.
3. Have Some Fun Along the Way. On February 2, take a little time to enjoy the break between the chaos of The Nutcracker and recital season by celebrating Tutu Day with your customers (2/2 = tutu, get it?). We first learned about this made-up dance holiday last year when a handful of retailers posted pictures of their celebrations on Facebook, and we just had to share the idea with the rest of you! Read “Celebrate Tutu Day!” (page 22) to find out how you can get involved.
Wishing you a spring filled with sales,