Editor's Note: Spruce Up Your Spring!
During the lull between the holidays and recital season, retailers need to work harder to get customers’ attention. This is the time
to tackle the renovation projects you put off last fall. Overhaul your stock, retool displays and streamline strategies. Your efforts will bring extra business to your store.
Take a look at the products with the best margins—shoes. Make sure your stock reflects the latest—and hottest—trends. DRN went to all the top shoemakers and got their classic and best-selling styles, plus their tips on how to up-sell customers. See page 16 for “Shoe-topia.”
A small amount of money can go a long way when updating your displays. Find out which racks to toss and how to arrange the ones you keep in “Fixture Fix-Up” (pg. 18). Then, read our display columnist Leslie Groves (pg. 27) for tips on using color and size to your advantage when you design your next window display.
Need more ways to get noticed? Read “Don’t Hit Delete! 9 Tips for Getting Customers to Open Your E-mails” (pg. 32) for expert advice on improving your e-mail campaign. We share surefire subject lines and help you determine the smartest frequency.
Take these ideas and put them to work for your business today. Then tell DRN what worked best. We’d love to hear from you. Post your success stories on our Facebook fan page or e-mail me at firstname.lastname@example.org.