Editor's Note: Value Rules
November is a month reserved for giving thanks, and there’s much to be thankful for this year. High quality and great service—two hallmarks of your business—are important to consumers once again. According to the National Retail Federation (NRF), consumer spending has risen. While buyers still make purchases on a need basis, most now say they are looking for the best value rather than the lowest price. That’s why this issue is dedicated to all the ways you can offer more value this winter.
Round Out Your Inventory with Versatile Dancewear: Give your customers more bang for their buck with well-made styles that can be worn to any type of class. In “Dancewear for Any Day” (pg. 16), we show you the most wearable items on the market. You can also find the best lineup of skirts in “Sheer Beauty” (pg. 14).
Make Over Your Fitting Rooms: The fitting rooms can make or break a sale. A few quick fixes to your lighting and fixtures can enhance your customers’ experience. In “Dressing Up the Dressing Rooms” (pg. 26), we give you the resources you need to create a fitting room that sells.
Upgrade Your Technology: Mobile payment applications make processing transactions easier—especially those held outside of your store. Retailers who use these new card-processing tools report that they are more cost-effective than any other option currently on the market. Plus the novelty of running the checkout on her iPhone never fails to excite a customer, says Jo Steadman, owner of Freestyle Dancewear in South Williamsport, PA. Learn more about how you can implement services like Square and GoPayment today in “Turn Your Smartphone Into a Checkout” (pg. 34).
I’d love to hear the ways you’ll be adding value to your
customers’ shopping experience this winter.
E-mail me at firstname.lastname@example.org.