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Editor's Note: Wishing You a Successful Summer

Dance Retailer News

Welcome to summer! After surviving the longest winter in memory, you’ve earned the chance to take a breath and reflect on the year you’ve had so far. With the bulk of your customers away at camps, intensives and on vacation, now is also an ideal time to deal with some issues you may not have time for during your busiest seasons.

There’s no better way to position your business for long-term growth than by making sure you’re literally in the right place. Our feature on mastering your lease renegotiation (page 24) offers advice from commercial real estate experts that will help you use your track record as a good tenant to negotiate more favorable terms when you renew your lease. Locking in a better monthly rate or convincing your landlord to spruce up your facility can give you the confidence and flexibility you’ll need to grow your business.

Similarly, you’ll want to keep your social-media skills sharp. At this point, all retailers know that a strong social presence is key to connecting with and courting customers.However, ever-changing algorithms are keeping marketers on their toes and making it necessary to continually tweak one’s approach.Turn to page 20 for the latest tips and tricks for making a splash on Facebook, Twitter, Pinterest and Instagram.

Finally, be sure to set aside some time to check out our new-and-improved Dance Retailer News Directory, which has been mailed to you with this issue. This annual resource features essential information on more than 550 key vendors that sell everything from POS systems and fixtures to dance bags and pointe shoes. Essentially, you’ll find everything you need to keep your business running smoothly!