Editor's Note: Your 2012 Guide to Ordering
When it comes to ordering, there are a lot of factors you have to consider. Selecting the right styles, colors and sizes is a science, but it doesn’t have to be a hassle. This month, we dedicated the entire issue to helping you stock your store with the best products for the new year.
We tracked down all the deadlines and deals you need to know about in our “2012 Guide to Ordering” (pg. 20). This year’s guide is overflowing with incentives from major vendors, so you’ll want to hang on to it all year long.
Before you order, take a look at the newest spring dancewear styles from the top manufacturers. You’ll be itching for the end of winter once you see the new leotards featured in “Polished Pastels” (pg. 16).And to help dancers start this year off on the right foot, we highlight some of the most essential shoe accessories in “Happy Feet” (pg. 12).
Pointe shoes make up the core of your shoe sales, so we’re dedicating space in our magazine throughout the year to providing an in-depth look at each manufacturer’s collection. This month in “To the Point with Capezio/Ballet Makers, Inc.” (pg. 32), we spoke with Paul Plesh, senior product line manager for the company, about fit tips for all foot shapes, new shoe styles and trends. His advice will help you better plan your orders for the coming year.
Smart ordering is not the only thing you need to concentrate on this winter.You can increase your sales with new events and promotions. We turned to trusted retail experts and DRN Expo keynote speakers Rich Kizer and Georganne Bender for their ideas. In “Fresh Winter Promotions” (pg. 22), they share three brand-new events that will make your cash register sing.
How will you kick off this new year? Share your ideas with us online at