Editor's Note: Your Back-to-School Game Plan
The most important selling season of the year is around the corner. To help you prepare, we’re bringing you plenty of must-order products, along with advice that will help you attract shoppers and drive sales during back-to-school.
Now is the time to place the bulk of your orders, so you’ll have plenty of fresh inventory on hand for the end-of-summer rush. Our Fashion feature (page 14) offers 10 fresh shoes for fall, and our Products section (page 12) is packed with 14 of the latest dance bags. Plus, “Golden Opportunity” (page 18) discusses the growing gymnastics category and offers insight on the apparel gymnasts want and need.
Once your stockroom is in order, it’s time to think about how you’ll draw in customers this fall. “Back-to-School Blowout” (page 20) takes a look at five recent back-to-school promotions held by big-box retailers and offers expert advice on ways you can reinvent these concepts so they’ll work for your own clientele. Then, “Ask Leslie” (page 32) offers three simple, engaging back-to-school window concepts you can use to grab shoppers’ attention.
Wishing you the best B2S season yet!
Don’t forget to read our Retailer Spotlight! This month we’re visiting Elite Dance Outfitters in Clive, IA. Turn to page 24 to see photos of this bright, colorful stage-themed store and to learn how the owner’s creative marketing techniques (a text-messaging club and a proprietary app) appeal to her young, tech-savvy customers.