August 2008

  • Product News
  • Diversified Stock
  • Branching Out
  • A Year of Marketing Magic
  • Biz Buzz
  • Fit For Success
  • Proprietor Props
  • Designs & Displays
  • Message Board
  • Business Index
  • Editor’s Letter
  • News
  • New Arrivals
  • Biz Basics
  • Seen & Heard
  • Ask the Experts
  • Retailer Spotlight
  • Ad Index
  • Marketplace Classified Section



DRN August 2008

Marketing & Growth Issue

Curious about serving customers outside the dance world? Or maybe you're interested in expanding the dance community you already have. If so, then DRN August's Marketing & Growth Issue is for you! Inside, the pages are packed with product, apparel, expert advice and real-life experiences from fellow retailers across the country. In addition to the must-read marketing, sales and stock articles, you'll also learn what it takes to keep employees motivated, how to become a champion for dance in your community and the benefits of signing up for class yourself!

Editor's Letter

Fitness experts say that changing up your workout regimen from time to time will jumpstart your body and prevent it from hitting a plateau. Cross-training, or mixing two or more types of physical activity, can help you target different muscle groups, increasing your overall strength and endurance. It also prevents burnout and ... READ MORE



Featured Article

Retailer Spotlight: Dance Plus

By Sara Gorlick

Walking into Dance Plus is a dancer’s dream. Located in the affluent community of Pinecrest in Miami, FL, the store swells from wall to wall with shoes for all kinds of dance and racks of colorful dance apparel. The bustling interior reflects... READ MORE



Table of Contents

THE MARKETING & GROWTH ISSUE

  • Product News
    Broaden your store’s appeal with accessories for cheer, yoga, gymnastics and skate.
  • Diversified Stock
    Show triple-threat performers that you can outfit their needs, too! Go beyond dancewear with apparel from a variety of selling categories.
  • Branching Out
    Increase your customer base by marketing to related sectors outside the dance world.
  • A Year of Marketing Magic
    Use a marketing calendar to connect your store to a dancer’s world.
  • Biz Buzz
    Explore ways to take a stand for dance education in your community.
  • Fit For Success
    Discover how taking dance class can benefit both you and the store.
  • Proprietor Props
    Put your brand on low-cost freebies that are sure to excite dancers.
  • Designs & Displays
    Cross-train your clientele with cool workout equipment and gear.

    • DEPARTMENTS

  • Message Board
  • Business Index
  • Editor’s Letter
  • News
    Retailers celebrate anniversaries, sales reps make news, manufacturers announce initiatives and more.
  • New Arrivals
    The latest releases of dancewear, shoes and accessories.
  • Biz Basics
    Simple strategies for creating a courageous sales staff.
  • Seen & Heard
    Employees reveal what inspires them to stay and excel at their jobs.
  • Ask the Experts
    Learn about employee satisfaction and how to motivate staffers to do their best for you.
  • Retailer Spotlight
    Founded on friendship, Florida’s Dance Plus thrives by doing “whatever it takes to accommodate the customer.”
  • Ad Index
  • Marketplace Classified Section