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Editor's Note: Starting Fresh

Dance Retailer News

Happy New Year! We hope you had a successful holiday season and you’re feeling energized and ready to take your business to new heights in 2015. DRN has all the tools you need
to start off the year on the right foot.

First, turn to page 18 for our annual ordering guide. This handy package is filled with key ordering deadlines and incentive information from more than 30 dance apparel, shoe and accessory manufacturers. Plus, it offers insights from several leading vendors about the dancewear trends that are expected to hit it big in 2015.

Once your ordering plans are in place, take a moment to think about the big picture. What are your major goals for 2015? Where do you hope to take your business? For inspiration, read “Retail Resolutions” (page 34) to discover how several dance retailers plan to grow and strengthen their businesses in the coming year.

Finally, don’t miss “Instagram Ideas” (page 22). We already know that a picture is worth a thousand words, but as this social-media platform continues to grow in popularity, it’s becoming clear that pictures can be worth money, too. We showcase how several dance stores are using this visual medium to capture customers’ attention and get them into their stores.

—Colleen Bohen

Talk to me! What’s your New Year’s resolution?
For example, are you planning to add a new product category to your store, expand your website or add more studio visits to your calendar? Whatever it is, I’d love to hear about it. E-mail me at cbohen@dancemedia.com to tell me your business goals for 2015!

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