November—particularly the early part of the month—is a sweet spot in a dance retailer’s annual cycle. You’ve survived back-to-school, and the bulk of your holiday planning is done. It’s a time to step back, reevaluate your business goals and sharpen your focus for the coming year—before you’re swept up in holiday sales madness. Use these precious few weeks to position your store to kick off the winter with purpose. With that in mind, we have a couple of features to help you ensure your business is firing on all cylinders.
“The Parent Trap” (page 18) shows how important it is to have dancers’ parents on your side. After all, they finance their children’s dance careers. Busy parents have many wide-ranging responsibilities, and you must continually remind them about the valuable services you provide. You have to make it worthwhile for a harried mom to pop into your store in the course of her busy day, rather than simply ordering tights and shoes on her laptop before she falls into bed. Here, several veteran retailers discuss the unique methods they use to connect with dance parents.
It’s impossible to finish the year without reflecting on your financial situation. In “Tax Tips” (page 20), small-business expert Barbara Weltman shares plenty of practical advice to help you minimize your 2015 taxes and plan ahead for the coming year.
Wishing you a productive month!