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Editor's Note: Summertime Strategies

Dance Retailer News

Spring has sprung, which means it’s time to start looking ahead to summer! Without the right kind of planning, the post-recital/pre–back-to-school season can be a slow time for dance retailers. But with some creativity, you can keep customers streaming through your doors all summer long. This issue is designed to help you figure out how to make that happen.

First, you’ll want to make sure that your store is positioned to provide customers everything they’ll need for summer camps and intensives. “Heat Wave” (page 18) offers fresh looks for dancers headed to summer programs, and “Legs for Days” (page 14) is filled with shorts that will suit dancers of every style. For even more ideas, read “Summer Stock” (page 30) for feedback from four ballet academy students about the products and accessories they need to survive while they’re away at summer intensives.

Once your intensives game plan is in place, start thinking about how you’ll draw other customers to your store this summer. For inspiration, turn to Seen & Heard (page 28), which shares feedback from several creative retailers on the sales, promotions and other inventive techniques they use to boost summertime sales.

Wishing you a successful summer!

—Colleen Bohen