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Small and Strong, That’s You Amazon and its battle with Walmart and other big-box and chain retailers dominates retailing news these days. How can small retailers hope to compete? By going with their considerable strengths, concluded a recent online discussion among members of RetailWire’s Brain Trust, a group of retail analysts, business academics, CEOs, marketersMore »

The Right Way to Use Social Influencers

Important FTC rules to follow The Federal Trade Commission (FTC) has issued updated guidance for businesses that use “influencers” in their social-media posts, after settling charges for the first time, in September, against two individual social-media influencers prominent in the gaming industry. Working with social-media influencers can be a very positive and successful marketing toolMore »