Use Twitter for Competitive Analysis

And make your Twitter account stand out. Twitter partner Union Metrics, a social-media marketing and analytics company, shared some ideas recently on the Twitter Business blog about how to use competitive intelligence to make your Twitter account stand out. While you may be posting regularly and running hashtag campaigns, savvy business owners also use TwitterMore »

A Store Builds Community: Spotlight on Grit & Grace

Perhaps more than any other retailer, dance storeowners understand the importance of community. Serving dancers at each stage and milestone, you encounter everything that goes along with the journey—schools, recitals, family, friends and the town in which these lives and experiences take place. Community can’t be plugged into a spreadsheet, so how, exactly, does itMore »

Seen & Heard: Retailers Dip Into Gift-Card Potential Year-round

Sure, gift cards almost sell themselves during the holidays, but retailers have recognized there’s more profit potential to be tapped in these plastic pieces. U.S. consumers bought an average of 6.5 physical gift cards last year, up from 5.9 the previous year, according to a recent First Data study. And all these gift cards areMore »

What Dancers Want: Dressing Toddler Dancers

While parents may be inclined to buy the cutest, most stylish clothing for their little ones, teachers often have different ideas of what is actually effective in the classroom—and reflect this in their dress codes. We spoke with three dance instructors about their apparel preferences for their youngest dance students. Sasha Munchak New Orleans DanceMore »