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HOW TO HIRE SUPERSTARS With back-to-school on the horizon, you want to deliver the best customer service ever—and the key to that is your staff. When it comes to hiring superstars, Vend, the retail software company, has a few tips.  • Hire for attitude, train for skill, Vend suggests. Of course, you want staff toMore »

What Gen Z Cares About

CAUSE-RELATED MARKETING MAY BE PARTICULARLY EFFECTIVE WITH THIS GENERATION. Gen Z shoppers are interested in spending their money at companies in tune with their values, finds a new survey from Businessweek/Morning Consult. Retailers already understand that Gen Z as a group are not just digital natives but social media natives (look for them on InstagramMore »

Designs & Displays: Top 4 Spots for Your Fashion Leotards

Flashy fashion leotards—the styles in the latest colors with the most eye-catching details—may almost seem to sell themselves. Many customers do come into your store to seek them out, but you can always improve their rate of sale with strategic merchandising throughout the selling floor. Here are the four top places to display fashion leotardsMore »

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DANCE MOM LOVE May 12 may be Mother’s Day, but for dance storeowners, every day is a day to celebrate dance moms. These core customers all crave convenience, certainly, and a sense that you care about their children. But when it comes to selling channels and marketing messages, they’re not one homogeneous group. For eachMore »