How’s My Store Doing—Really?

Customers keep coming through the doors, and you’re continually reordering pointe shoes and leotards. Does that mean your business is profitable? That you’re growing? That you don’t face financial problems ahead? You can answer these questions only if you know your numbers. Every retailer needs to keep their eye on what are called key performanceMore »

Nothing Basic About Selling Basics

Undeniably, fashion dancewear (with its frequent refresh) and pointe shoes will capture the most excitement and attention in a dancewear store and probably be the price leaders. Basics—dress-code leotards, tights and slippers, the foundation of dance merchandise that customers buy repeatedly—can easily be taken for granted. Yet basics, while less glamorous, and perhaps less ofMore »

A Store Builds Community: Spotlight on Grit & Grace

Perhaps more than any other retailer, dance storeowners understand the importance of community. Serving dancers at each stage and milestone, you encounter everything that goes along with the journey—schools, recitals, family, friends and the town in which these lives and experiences take place. Community can’t be plugged into a spreadsheet, so how, exactly, does itMore »

Spotlight on Saratoga Dance, Etc.

Seasoned dance retailers can probably agree they are in this business for love. They revel in solving problems for their customers—sourcing the perfect costume, supplying mass quantities of leos, meticulously fitting pointe shoes. Still, the hours are long, the challenges many, and although the relationships are meaningful, they’re time-consuming. Yet it is just this deep,More »

Summer Sales Spotlight on Activity Pointe

Summer dance intensives help to develop, increase and strengthen a dancer’s level of artistry, technique and self-confidence. Vicky Lambert, a former principal dancer for Alvin Ailey American Dance Theater and owner of Activity Pointe in Torrance, CA, uses the summer dance intensive season as an opportunity to promote the dancewear and core-strengthening tools she hasMore »

Up Your Game on Instagram

Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, formerMore »