With spring on the horizon, dance studios are rehearsing and readying their students for recital season, and ballroom dancers may be prepping for their own competitions. But dancers aren’t the only ones who want to be performance-ready. You’ll be making sure your store has all the right stock to be the go-to spot local dancers turn to at performance time. Tights and shoes are always in big demand. But you’ll also want to be ready with must-have accessories, from hairpins and jewelry to water bottles.
An enticing selection of recital gifts, displayed in high-traffic areas of your store, can produce a nice sales boost at this time of year. Some storeowners find they can extend their sales right through the evening-of by setting up an on-site pop-up selling table at a performance, ready with extra tights and hair accessories for last-minute emergencies, along with gifts and flowers. For fresh ideas, see “Perfect Recital Gifts”—practical presents like these will stay useful long after the show ends.
How Did Your Small Business Saturday Go?
Sales results are coming in from the 2016 Thanksgiving weekend shopping days. From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online, exceeding an earlier 164 million estimate from the National Retail Federation and Prosper Insights & Analytics. Ninety-six percent of shoppers purchased something. Average spending per person over the five days was $335.47, with $250.78 going toward gifts. The biggest spenders were older Millennials (25–34 years old) at $419.52. According to the NRF, good weather in many areas and consumer confidence encouraged shopping.
What was your store’s experience? Anything you would do differently next year? Any special store events that turned out well? We’d love to hear about your successes and any lessons learned: Write us at DRNeditor@dancemedia.com.
Talk to Us! DRN scouted some big-brand clothing stores for trending ideas in display, merchandising and customer experience. A lot of you probably do this yourselves whenever you get a chance—looking for ideas outside of dance that you can use in your own stores. What works? What doesn’t? What could they learn from you? Write: DRNeditor@dancemedia.com.
Photo by Nathan Sayers