Summer isn’t even officially here, but storeowners already have their eye on fall and the busy back-to-school season. To help you streamline purchasing and make the most of your budget, we’ve gathered deadlines, incentives and contact information from 48 dancewear manufacturers. See our “2018 Back-to-School Ordering Guide.” Don’t miss new tights and gymnastics choices on pages 10 and 12, either. And if you’re wondering how other storeowners balance their purchases of basic and fashion leotards, check out “Seen & Heard.”
Let Me Grab Those Tights
Fast-moving consumer goods, “FMCG,” is retail-biz jargon for products that are sold quickly and at relatively low cost—things we pick up regularly like milk, toiletries, gum. These purchases may not be glamorous, but they account for half of all consumer spending, according to Investopedia. For dance stores, tights fit this description. While customers (and stores’ displays) are more likely to show off a fashion-forward leo than a new pair of tights, a well-organized display can be a real service to the customer. Read “Fashion and Function” for tips on displays that keep tights organized and sales moving.
Mark Your Calendar
May is full of opportunities to build store promotions, displays and social-media posts around festive themes that attract diverse communities of dancers.
May 5 Cinco de Mayo
This national holiday in Mexico is also celebrated in communities around the U.S.—with music, dance and knock-’em-dead costumes (see above).
May 7–11 National Teacher Appreciation Week
May 8 National Teacher Day
What better time to celebrate dance teachers in your town, with a special shout-out on social media or in your window displays, or with teacher-only discounts?
May 13 Mother’s Day
Here’s the chance to say a big thank-you to dance moms—maybe with in-store treats, a fashion show or promotions.
May 25 National Tap Dance Day
To celebrate the birthday of tap great Bill “Bojangles” Robinson—and your tap customers—think about screening a tap dance movie or clips from famous tappers or featuring tap dance books in your displays.
May 26 World Lindy Hop Day
Looking for a way to celebrate all things swing? This day commemorates the birthday of dancer and choreographer Frankie Manning, one of the founders of the Lindy Hop.
Talk to Us! Have you renovated your store recently? Or moved into a new space? We’re eager to hear your story and see before-and-after photos. E-mail DRNeditor@dancemedia.com.