Message Board


When dance teachers are in front of a class, they want to project professionalism and be comfortable. So they’re always on the hunt for stylish apparel that meets their unique needs. For this month’s “What Dancers Want” DRN reached out to three ballet instructors (including Erica Fischbach, director, Colorado Ballet Academy, at left)​   to find out what they look for at their local retailers and what they most like to wear. Check out their answers in “Ballet Teacher Fashions.” And for more ideas on what to stock, see the separates looks for teachers and the latest teacher-friendly footwear.

As every successful retailer knows, keeping dance teachers happy and gaining their trust means not just that they’ll shop with you, but that they’ll talk up your store to their students. What could be better for business than a constantly renewing crop of young dance customers each fall?

A Way to Bump Up Revenues

As a storeowner you’re always looking to grow your reach and your revenue. Maybe you’ve thought about selling new things to your existing customers or reaching new customers with a different product category. If so, you’ll be interested to read “Beyond Leotards and Tights” and learn from three storeowners and a retail expert about the potential—and the pitfalls—of branching out.

Tax-Free Shopping Days

Wondering when they’re scheduled this year in your state? You’ll find a list, so you can prep your POS and promotions for a boost in sales at just the right time.

Get Dance Retailer News in Your In-box

Keep up to date with the latest news, trends, offers and more! Sign up today at

Don’t Miss…this issue’s Designs & Displays. Learn how storeowners creatively transform everyday household items into attention-grabbing props, bringing new visibility to the beautiful products their stores sell.

August 2018

Photo by Kendra Harris, courtesy of Fischbach

Leave a Reply

Your email address will not be published. Required fields are marked *