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Back-to-school is barely over, but it’s not too soon to think about prepping your store for holiday shoppers. Last year retail sales for the holiday season exceeded the National Retail Federation’s forecasts. Can you make this year the best ever for your store?

For consumers, holidays are a busy, stressful and even frustrating time. The good news is that as a local dance retailer you are perfectly positioned to help. Add ease with stellar customer service and convenience. (Time to check your staffing plan and wrapping station design.) Add fun with festive displays, holiday treats and creative gift choices. Gift guides are always popular—sorted by age, dance genre, price point or even personality type—because they make it simple for customers to check off half their list in one store visit. Looking for new gift items to add to your shelves? See “What Dancers Want” for the wish lists of teen pre-professionals, and check out 14 perfect presents at all price points. Planning special promotions? Get the word out early!

Dancer to Business Owner to Entrepreneur

It’s not surprising when a dancer opens a dancewear store, but it’s not a foregone conclusion that it will become a thriving enterprise, drawing professional and student dancers with a reputation for pointe shoe fitting. That’s what former New York City Ballet soloist Leslie Roy-Heck has created with Saratoga Dance, Etc. What’s more, the store acts as a kind of creative product idea lab, as Roy-Heck seeks the best products for her customers. Read how she turns product ideas into profitable side businesses. 

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Don’t Miss…step-by-step instructions for an attention-grabbing pointe shoe tree and other fresh ideas for holiday displays. Nutcrackers have their beloved place, of course, but these stores put new creative twists on their holiday decor.

September 2018

Photo by Nathan Sayers

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