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Back-to-school season is behind you, and your holiday planning is likely well underway. So what better time, in these early days of November, to take a pause, grab pumpkin-spice lattes for your team and review the year so far? What went well? What surprised you (pleasantly, we hope)? What would you do differently next year? And, since the holiday rush is just around the corner, how do you want to tweak your marketing plans to end the year with a bang? November offers plenty of promotional opportunities (take a look at the hashtag holidays, for instance), climaxing in the day that celebrates you: Small Business Saturday, on November 24. (Link to free Shop Small marketing materials and tips for a successful day.) Since 2010, when it launched, Small Business Saturday has become part of the retail holiday calendar in a big way. Last year 108 million consumers spent nearly $13 billion at local retailers and restaurants. Make sure you get your share!

Restock the Shelves

And then there’s competition season to bring customers into your store, too. DRN talked to three retailers about the products they’re sure to stock, the marketing they do and the special customer service they put in place to keep their comp dancers happy. See “And It’s…Comp Time!”

A Fresh Look at Basics

Basics may not have the glamour of fashion dancewear, but with careful curation, your basics collection can still tell your brand story. In fact, to keep sales robust, it must! Putting your signature stamp on your basics is the way to make your store the go-to destination for local dancers looking to fill their core dress requirements. See “Nothing Basic About Selling Basics” to learn what retail experts and experienced storeowners have to say about inventory and buying, pricing decisions, merchandising ideas and selling strategies. And check out “My Capsule Wardrobe,” in which four professional dancers reveal the seven essential dancewear pieces they love most.

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November 2018

Photo by Nathan Sayers

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