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By the end of January, customers have recovered from the holiday rush and they’re losing interest in their New Year’s resolutions. In fact, they are looking for something to liven up gray winter days—and many are getting ready to shop again. Luckily, dance retailers have the perfect way to launch February with a bang—by celebrating World Tutu Day on February 2. How about inviting a local ballerina to the store for a book signing or meet-and-greet? And isn’t it time to refresh your displays? Tutus make perfect centerpieces for eye-catching windows that will draw in passersby. Pink and red color themes can segue right into…

Valentine’s Day!

Savvy storeowners keep an eye out all year long for merchandise and props with Valentine’s Day themes—hearts, the color red, love, sweets—so that, come February 14, they can spice up their winter store displays and offer fun dance-themed Valentine’s Day gift ideas. Read “Feel the Love (and Sales) This Valentine’s Day” for visual merchandising and props tips.

The Buildup to Recitals

Adding excitement to your brand and drawing customers to your store with Tutu Day and Valentine’s Day displays and promotions is a great way to set the stage and expand your customer base for your recital business. Recitals are just around the corner, and you want your store to be toof mind with local studios as they prepare and outfit their dancers. Read “It’s (Almost) Showtime!” to learn how storeowners stay in touch with what studio owners need for their dancers each year, and what merchandise mix works best for their stores at recital time. Looking for new recital gift ideas? See the selection in our fashion pages. And learn directly from competitive dancers (What Dancers Want) what products they will be eager to purchase at their local retailers.


Talk to Us…What’s the retailing challenge that keeps you up at night? We want to help you solve it! Write to us at, and we’ll choose the most urgent and commonly shared management problems to cover in future issues of DRN.

February 2019

Photo by Nathan Sayers

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