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DRN’s new publisher, Joanna Harp

SUMMER CHECKLIST

Worried that your customers will take a vacation—from shopping—this summer? Check out this issue’s ideas for combatting any slump and boosting sales.

Stock the shelves with activewear dancers will love.

Tune up your merchandise mix with fashion-forward picks from smaller vendors.

Draw customers into your store with sales that are more like  fun events.

Turn your store into an Instagram-worthy destination with these design tips. When young shoppers snap and share, you’ll love seeing those little red hearts. And with those hearts come more visitors to the store to share in the fun—and more sales for you.

Photo by Jayme Thornton

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