Message Board


May 12 may be Mother’s Day, but for dance storeowners, every day
is a day to celebrate dance moms. These core customers all crave convenience, certainly, and a sense that you care about their children. But when it comes to selling channels and marketing messages, they’re not one homogeneous group. For each generation of moms, storeowners need to pay attention to their different shopping habits and best places to reach them. See “Be the Store Dance Moms Tell Their Friends About” for ways to grab their attention and earn their loyalty.  

The Race to Back-to-School Has Begun

To help make your back-to-school purchasing easier, we’ve compiled an ordering chart chock-full of useful details—deadlines, discounts, contact e-mails and phone numbers—from more than 50 dancewear vendors. And this year the guide includes live links to the vendors, in both the Page View and Contents View.  

Don’t Miss…this season’s new tights picks and what three professional ballet dancers look for in tights when they’re making their purchases. Plus check out the new gymnastics looks in shimmering sheens and eye-popping colors. 

Photo by Jayme Thornton