Message Board


Back-to-school is still buzzing, and it’s already time to think about the holiday season. (Wipe brow here.) Believe it or not, one in five holiday shoppers is already checking items off their list, according to Russell Research; 80 percent plan to start shopping before Thanksgiving. So September is the perfect time to plan your promotions, social-media campaigns, holiday sales and special events. One marketing angle to consider: Shoppers—especially women and millennials—like the idea of supporting causes through their holiday purchases.


Successful storeowners have a gift for staying in tune with their customers’ tastes and preferences. They relish honest feedback. With social media, that feedback can be instant. You post a product image, and the phone rings off the hook—or not. (See “What Makes the Best Social-Media Post?”) For tips on connecting with local dance teachers, see Seen & Heard.


You’re probably already stocking up on holiday gifts for dancers. (Need more ideas? See “Give a Little,” page 10, for pretty and practical gifts dancers will adore.) Visual merchandising expert Leslie Groves offers creative ideas for displaying these holiday gifts. Showcasing smaller gift items can be challenging—but if done effectively it can boost add-on sales and turn your store into a go-to shopping destination this holiday season.

Do you have holiday displays you’re particularly proud of? We’d love to see your seasonal displays for in-store merchandise or your windows. Send photos to, and we’ll share them with our readers.

Photo courtesy of Dancer’s Closet

Leave a Reply

Your email address will not be published. Required fields are marked *