Stress Relief for the Holiday Season
Retailers have a triple challenge when it comes to the holiday season: You want to promote your store as a destination for perfect gifts for dancers—offering shoppers extended hours, gift-card purchases and in-store gift-wrapping. Plus you need to take care of any year-end tax and financial business. And you want to carve out time for your own shopping and holiday gatherings with friends and family.
Multitasking may seem a logical way to manage these conflicting responsibilities, but it turns out it’s not at all effective. Sandra Bond Chapman, author of Make Your Brain Smarter, has called multitasking a “brain drain that exhausts the mind [and] zaps cognitive resources.” Clinical trials have even shown that it temporarily reduces your IQ. Scientists now know that rather than handle multiple tasks simultaneously, your brain must toggle back and forth between tasks, which does, indeed, sound exhausting.
The solution, says Chapman, is single-tasking. Here’s what she and others suggest:
• List your most “important and urgent” tasks. (Time Management 101, right?)
• Create a block of time each day—even an hour—when you work on only one of these items exclusively, free of distractions.
• Turn off your phone and avoid e-mail to create this quiet time.
• Take three-minute breaks to rest your mind during challenging tasks—breathe in some fresh air or even just look out the window.
So here’s to a calmer, more productive and happier holiday season!
Show Off Your Most Memorable Props
What creative props have you used to draw attention to your displays and make your store memorable? Send photos and descriptions to DRNEditor@dancemedia.com so we can feature them in a future issue. And take a look at merchandising expert Leslie Groves’ easy props—great for pointe shoes, knitwear and more.
Have you ever thought you might want to sell your store? Maybe not yet, but there’s plenty you can do now to position your business for a strong finish should that day come. A business acquisitions expert, an owner who has sold her store and an owner who has bought two stores share their perspectives and tips.
Courtesy of Las Vegas Mannequins