When You’re Making New Year’s Resolutions
Don’t forget to include yourself! Naturally, you have dreams for your store: to grow, to invigorate your marketing, fine-tune your inventory, rethink your displays and take your customer service to the next level. Take time to work on your business, not just in your business. But think, too, about what you can do to re-energize yourself, as the lifeblood of that business. Here are a few ideas:
• Know the profitability of every item you sell. You’ve heard the old joke: “So what if I lose a little on that item; I’ll make it up in volume.” Underpricing is no route to success. Be sure you’re focusing on the right products and selling them for the right price. Taking time to analyze your financial statements, and making some shrewd decisions, can help assure all the work you do has its rewards.
• Invest in yourself and learn one new skill. Maybe it’s Snapchat (or whatever this year’s hot social-media platform is). Maybe it’s improving your financial savvy so you can have more productive talks with your accountant.
• Take time off. Every business owner needs to get away from the fray to regroup, refresh and gain a new perspective. Take the time to look up and see what’s out there to inspire you!
“I’m excited by the opportunity to help the DanceMedia team, because this is an exciting time for dance. Never before has dance (and dancers) been in the public and media eye the way it is today, and, as a result, the needs of both dancers and dance companies are changing dramatically. The need for a trusted voice is more important than ever. We plan to continue to be at the center of it all and over time to extend our extraordinary magazines into the same position in the digital world.
“A little about me: Vice chairman of Peter J. Solomon Company, I have made my career advising major media, telecom and internet clients. I have a passion for the performing arts and have committed my time accordingly. I have served as president of American Ballet Theatre’s Board of Trustees, and as trustee for New York City Center, San Francisco Symphony and San Francisco Opera.
“The one thing I’ve learned from my experience is that people come to dance because of the dancers. Our mission is to make sure dancers are recognized, educated and rewarded. Without you, there would be no dance.”