A Gift That Keeps on Giving
As each new crop of young dancers signs up for their first class—and comes to their local dance store to get outfitted—storeowners know they have another opportunity to gain a customer for life. It’s a gift that keeps on giving, if all goes right.
Knowing what local teachers like their youngest students to wear always helps, and each store has its own strategy for staying in touch with local studios. DRN talks to three teachers about “Outfitting Tiny Tots.”
Having both a carefully chosen selection of basics and fun new looks for the smallest dancers is something you’re always aiming for—and it’s a moving target. For ideas to help keep your stock fresh, check out the baby ballerina looks and the dance bags specially designed for the tiniest dancers. And for a customer experience that wows, see our Designs & Displays feature for tips on creating (and maintaining) knock-’em-dead rack displays for hanging dancewear.
Out with the Old, in with the New
Even the savviest buyer can end up with surplus stock, so moving stale inventory is just part of doing business. Staying on top of this aspect of running a store will free up cash and space for exciting new products. Two retailers share tips in “Shed That Stale Inventory!”
How pop-up shops can boost business with your old customers—and bring in new ones. Hear what four retailers have to say about how pop-ups have worked best for them—and what to avoid (page 26).
TALK TO US!
What did you learn at this year’s dance retail trade shows? What were your favorite new product finds for your store? The best ideas you picked up from your fellow storeowners or dancewear manufacturers? And what are the biggest challenges that you found most storeowners face? Dance Retailer News loves problem-solving! Write and share what you’re thinking at DRNeditor@dancemedia.com.
Courtesy of Amber Gilbert and The Dance Academy