RETAILERS AND CONSUMERS SOMETIMES HAVE A DISCONNECT, THIS STUDY REVEALS. Consumers’ expectations about their shopping experiences are shifting faster than ever, finds a new study—and retailers aren’t always keeping up. The study, from Oracle NetSuite in partnership with Wakefield Research and Bob Phibbs, the Retail Doctor, polled 1,200 consumers and 400 executives at $10-million to … More »
Think about it—your largest group of dancewear customers are not even dancers themselves. That’s right. Dance moms make up the biggest category of people shopping at your store. So how do you make sure you provide the best shopping experience for these special customers? First of all, consider the age of these shoppers—dance moms aren’t … More »
While tights may seem like an afterthought compared to the many fashions and styles of leotards, professional dancers definitely have their preferences on fabrics, cuts and brands of tights. After all, they wear them upward of eight hours a day! We spoke with three professional ballerinas about what tights they need throughout the season, and … More »
Dancer Only 877-553-2221 www.danceronly.com These leotards, which are fully lined in the front, have a pinched front and princess seams for a flattering, formfitting look. Two-tone princess halter leotard, style DO809 MATERIALS: cotton, Lycra COLORS: red, baby pink, turquoise, raspberry, tangerine, lime, yellow, white
Body Wrappers/Angelo Luzio 800-323-0786 www.bodywrappers.com The bodice on this top is lined with contrasting black. Loose-fit twist shoulder-to-back bodice pullover, style MT262 MATERIALS: spandex, polyester COLORS: black with hot pink, black with scarlet, black with turquoise, black with white
Danshuz 714-538-8926 www.danshuz.com This tote doesn’t just look tough—its substantial straps mean it can carry even dancers’ heaviest loads. Hole-punch bag, style B464 MATERIALS: nylon COLORS: black, olive green
Só Dança: top, style RDE-1914, and leggings, RDE-1915 Materials: microfiber, webbed mesh Colors: black, white Info: 800-269-5033; www.sodanca.com
Pillows for Pointes: exercise bands, style XB Material: latex Colors: neon yellow (5 pounds resistance), neon lime (15 pounds resistance), royal blue (25 pounds resistance) Info: 800-269-3844; www.pillowsforpointes.com
SUMMER CHECKLIST Worried that your customers will take a vacation—from shopping—this summer? Check out this issue’s ideas for combatting any slump and boosting sales. Stock the shelves with activewear dancers will love. Tune up your merchandise mix with fashion-forward picks from smaller vendors. Draw customers into your store with sales that are more like fun … More »
TIPS FOR SMALL RETAILERS The Amazon Effect—the way the online megaseller has disrupted retail and changed shoppers’ behavior and expectations—is usually seen as a bad thing for small retailers. But BigCommerce’s 2018 Omnichannel Buying Report reveals a more nuanced picture and pinpoints factors that savvy brick-and-mortar retailers can play to their advantage. Convenience, rather than … More »
