Back-to-School Now a Series of Mini-Seasons

It’s not over in August, says market research firm. Dance moms and their kids may check off most of their back-to-dance-school shopping list in late summer, but back-to-school is really a series of mini-seasons, according to the NPD Group, a consumer research organization—and they extend well beyond August. In 2016, a third of back-to-school shoppersMore »