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Stocking Up for Fall Summer isn’t even officially here, but storeowners already have their eye on fall and the busy back-to-school season. To help you streamline purchasing and make the most of your budget, we’ve gathered deadlines, incentives and contact information from 48 dancewear manufacturers. See our “2018 Back-to-School Ordering Guide.” Don’t miss new tights … More »

Athleisure and Millennial Markets Still Strong

Niche products sold to Millennials driving strong activewear sales Millennials and athleisure are two of the brightest spots in the U.S. apparel industry, reports The NPD Group, a leading global information company—though momentum slowed in 2017. Millennials had the highest apparel growth rate of all generations at 4 percent—although that was a slower growth rate … More »

Designs & Displays: Organizing Tights Displays

Every dancer needs tights, but finding the right pair can often be frustrating for customers. Searching a display for the correct color or style can get confusing, which means an organized and functional display is a must. Staff assistance plays a large role in helping customers find the correct tights, making them different from other … More »

Seen & Heard: Balancing Basics vs. Fashion Leos

There’s no secret formula to selling basic leotards or more fashion-forward alternatives. Overall, basic leotards sell throughout the year, and fashionable ones can sell at various times—for performances or to add some bling to basic attire. Here’s how three retailers are mixing things up with basics and fashion year-round—from window displays to merchandising both in … More »