
By Helen Rolfe
Two changes in the new tax law that affect small businesses Planning to refurbish your displays and racks, add new fixtures? You’ll want to be up-to-date on the rules for certain write-offs. With the passage of the tax reform bill (aka Tax Cuts and Jobs Act of 2017), certain Section 179 and bonus depreciation rules … More »
Do your customers recognize and thrill at the sight of your shopping bag, the way so many do when they see the robin’s egg blue Tiffany bag, the Bloomingdale’s kraft-paper “medium brown bag” or Chanel’s glossy black bag with its iconic lettering? “Buying something new is exciting, so that moment is very important,” says Mona … More »
Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, former … More »