Nothing Basic About Selling Basics

Undeniably, fashion dancewear (with its frequent refresh) and pointe shoes will capture the most excitement and attention in a dancewear store and probably be the price leaders. Basics—dress-code leotards, tights and slippers, the foundation of dance merchandise that customers buy repeatedly—can easily be taken for granted. Yet basics, while less glamorous, and perhaps less ofMore »

Designs & Displays: How to Execute the Perfect Move

Moving a store is not easy, even when it is a smart business decision. From selecting the perfect location and designing your new space to packing your shop and informing your customer base, the details of relocating all need careful attention. Here, retailers who relocated talk about how their experiences in their previous space shapedMore »

What Dancers Want: My Capsule Wardrobe

For dancers (who are often shopping on a budget), capsule wardrobes are the perfect answer for buying smart yet looking professional. Susie Faux’s original idea of the capsule wardrobe—a few high-quality items that you will wear often—helped launch Donna Karan’s Seven Easy Pieces collection, in which women could mix and match outfits out of sevenMore »

Seen & Heard: It’s Comp Time

If managing inventory for back-to-school and holidays isn’t enough to keep dance retailers busy, competition season requires its own special attention. Costumes, shoes, tights, bags—these items and more are what ballet, jazz, hip-hop, tap and contemporary dancers need once competitions roll around. Typically, checklists from local studios are the starting point. Retailers can then doMore »