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Optimism and High-Tech at NRF’s Annual Show Over the last year, there was lots of doom-and-gloom talk of a retail apocalypse, with predictions that brick-and-mortars would be crushed by online sellers, particularly Amazon. But holiday sales went surprisingly well, increasing during November and December by 5.5 percent over the same period in 2016—the largest year-over-yearMore »

Designs & Displays: Using Shopping Bags to Promote Your Brand

Do your customers recognize and thrill at the sight of your shopping bag, the way so many do when they see the robin’s egg blue Tiffany bag, the Bloomingdale’s kraft-paper “medium brown bag” or Chanel’s glossy black bag with its iconic lettering? “Buying something new is exciting, so that moment is very important,” says MonaMore »

Up Your Game on Instagram

Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, formerMore »