Use Twitter for Competitive Analysis

AND MAKE YOUR TWITTER ACCOUNT STAND OUT. Twitter partner Union Metrics, a social-media marketing and analytics company, shared some ideas recently on the Twitter Business blog about how to use competitive intelligence to make your Twitter account stand out. While you may be posting regularly and running hashtag campaigns, savvy business owners also use TwitterMore »

A Store Builds Community: Spotlight on Grit & Grace

Perhaps more than any other retailer, dance storeowners understand the importance of community. Serving dancers at each stage and milestone, you encounter everything that goes along with the journey—schools, recitals, family, friends and the town in which these lives and experiences take place. Community can’t be plugged into a spreadsheet, so how, exactly, does itMore »

Seen & Heard: Retailers Dip Into Gift-Card Potential Year-round

Sure, gift cards almost sell themselves during the holidays, but retailers have recognized there’s more profit potential to be tapped in these plastic pieces. U.S. consumers bought an average of 6.5 physical gift cards last year, up from 5.9 the previous year, according to a recent First Data study. And all these gift cards areMore »

What Dancers Want: Dressing Toddler Dancers

While parents may be inclined to buy the cutest, most stylish clothing for their little ones, teachers often have different ideas of what is actually effective in the classroom—and reflect this in their dress codes. We spoke with three dance instructors about their apparel preferences for their youngest dance students. Sasha Munchak New Orleans DanceMore »

Free Service to Check Your Business Credit Scores

AND WHAT GOES INTO THEM. Many creditors today are moving away from relying solely on personal credit when judging a business’ financial health, according to Experian, one of the big-three credit reporting agencies, because “personal credit is not considered an ideal predictor of business behavior.” A strong business credit score could mean a higher likelihoodMore »

Designs & Displays: 3 Fresh Ideas for Holiday Displays

It’s time to gather up the twinkle lights, garlands and glittering fake snow. The holiday season is quickly approaching, and you’ll want your dancewear displays in tip-top shape to help you capture customers as they make their lists. Need some fresh ideas this year? From ballet-themed props to displays that incorporate selling messages and incentives,More »

Spotlight on Saratoga Dance, Etc.

Seasoned dance retailers can probably agree they are in this business for love. They revel in solving problems for their customers—sourcing the perfect costume, supplying mass quantities of leos, meticulously fitting pointe shoes. Still, the hours are long, the challenges many, and although the relationships are meaningful, they’re time-consuming. Yet it is just this deep,More »

What Dancers Want: Holiday Gifts for Pre-Professionals

With the holidays just around the corner, dancers are looking for the perfect presents to add to their wish lists, as well as small gifts to give to their friends. We asked three pre-professional dancers what memorable presents they’ve received in the past, plus what they’ll be asking for this holiday season. Tori Coates Pre-ProfessionalMore »