Designs & Displays: Using Shopping Bags to Promote Your Brand

Do your customers recognize and thrill at the sight of your shopping bag, the way so many do when they see the robin’s egg blue Tiffany bag, the Bloomingdale’s kraft-paper “medium brown bag” or Chanel’s glossy black bag with its iconic lettering? “Buying something new is exciting, so that moment is very important,” says MonaMore »

Up Your Game on Instagram

Instagram is well on the way to becoming the go-to marketing tool for many businesses. The photo- and video-sharing social-media platform has at least 25 million business profiles, and more than 200 million Instagrammers visit at least one business profile daily. “It’s the best and cheapest form of advertising and marketing,” says Mindy Ortiz, formerMore »

New Shopify POS Feature Combats Showrooming

Turn window shoppers into buyers. Shopify POS has added a new feature that gives brick-and-mortar stores a way to combat showrooming—the annoying behavior when a customer’s shopping “journey” that starts in your store (browsing, trying on, comparing) is abruptly cut short when the customer leaves the store and orders the product online. The Buy OnlineMore »