April 2017

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  • Dancers can wear the new “core colors” (espresso, pictured here) as is, or choose them as an easier starting point than pink for customizing.

    Message Board

    Gaynor Minden has introduced two new “nude” colors for its satin pointe shoes—cappuccino and espresso—and the company has been ... More »

  • Teenage girls with shopping bags

    What Teen Shoppers Like

    Tips to Get Them to Purchase in Your Store Members of Generation Z—the age group right after Millennials—are more ... More »

  • Valentine’s Day display at 
Arabesque Dance and Active Wear

    Should You Buy or Lease Your Store?

    By Rachel Zar

  • Keeping the back lights on at On Your Toes at night creates a theatrical effect, drawing the attention of teens out and about in the evening.

    Designs & Displays: When Offbeat Is the Answer

    By Charlotte Barnard

  • In summer, Jasmine Perry likes to wear leotards with short sleeves, spaghetti straps or thick straps, as pictured.

    What Dancers Want: Summer Apparel for Pros

    By Amy Smith