October 2017


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  • Message Board

    Halloween Marketing Tips Dance stores with large costume departments will be actively marketing around this holiday. But every store ... More »

  • Phishing E-mails People Fall For

    Make sure your employees know better. When it comes to phishing scams—a costly threat to businesses big and small—training ... More »

  • Designs & Displays: Footwear Displays and Fixtures

    Armed with a list of studio requirements for class, most dancers don’t come to your store to browse for ...

  • Seen & Heard: How Storeowners Become Pointe Shoe Fitters

    There’s no single, easy way to learn pointe shoe fitting—a lot of it, in the end, comes down to ...

  • What Dancers Want: Activewear for Dancers

    Activewear is certainly growing in popularity, with even Broadway performers now wearing leggings and tank tops in auditions. But ...