What Gen Z Cares About

CAUSE-RELATED MARKETING MAY BE PARTICULARLY EFFECTIVE WITH THIS GENERATION. Gen Z shoppers are interested in spending their money at companies in tune with their values, finds a new survey from Businessweek/Morning Consult. Retailers already understand that Gen Z as a group are not just digital natives but social media natives (look for them on InstagramMore »

People’s Shopping Habits—A Moving Target

RETAILERS AND CONSUMERS SOMETIMES HAVE A DISCONNECT, THIS STUDY REVEALS. Consumers’ expectations about their shopping experiences are shifting faster than ever, finds a new study—and retailers aren’t always keeping up. The study, from Oracle NetSuite in partnership with Wakefield Research and Bob Phibbs, the Retail Doctor, polled 1,200 consumers and 400 executives at $10-million toMore »

Is There Any Upside to the Amazon Effect?

TIPS FOR SMALL RETAILERS The Amazon Effect—the way the online megaseller has disrupted retail and changed shoppers’ behavior and expectations—is usually seen as a bad thing for small retailers. But BigCommerce’s 2018 Omnichannel Buying Report reveals a more nuanced picture and pinpoints factors that savvy brick-and-mortar retailers can play to their advantage. Convenience, rather thanMore »

March Is for Marketing

INSPIRE SALES WITH THESE DATES Every retailer welcomes a fresh angle for their marketing campaigns. March is full of opportunities to connect with customers and get their attention. Use these special themes and hashtag holidays to spark ideas for product promotions, social-media posts or ad campaigns. Carry through and reinforce your messaging with the visualMore »

If You Use Background Checks

EMPLOYERS MUST MAKE SURE TO UPDATE PAPERWORK. Do you do a background check on job candidates applying for a position at your store using a consumer-reporting agency? Effective October 2018, employers must use the updated version of the “Summary of Your Rights Under the Fair Credit Reporting Act” form. Employers who don’t follow the properMore »

Instagram Updates Shopping Features

GIVE CUSTOMERS BEHIND-THE-SCENES PRODUCT INSIGHTS—AND MORE—IN STORIES. Instagram has announced two updates designed to engage shoppers on Instagram. After testing Shopping in Stories for a few months, the company expanded it globally. “With one third of the most-viewed stories coming from businesses, we’re excited to see how Shopping in Stories [will] enable brands to tellMore »

Use Twitter for Competitive Analysis

AND MAKE YOUR TWITTER ACCOUNT STAND OUT. Twitter partner Union Metrics, a social-media marketing and analytics company, shared some ideas recently on the Twitter Business blog about how to use competitive intelligence to make your Twitter account stand out. While you may be posting regularly and running hashtag campaigns, savvy business owners also use TwitterMore »