Use Twitter for Competitive Analysis

And make your Twitter account stand out. Twitter partner Union Metrics, a social-media marketing and analytics company, shared some ideas recently on the Twitter Business blog about how to use competitive intelligence to make your Twitter account stand out. While you may be posting regularly and running hashtag campaigns, savvy business owners also use TwitterMore »

Free Service to Check Your Business Credit Scores

And what goes into them Many creditors today are moving away from relying solely on personal credit when judging a business’ financial health, according to Experian, one of the big-three credit reporting agencies, because “personal credit is not considered an ideal predictor of business behavior.” A strong business credit score could mean a higher likelihoodMore »

“Cherish” Retail: Trending Now

Customers love experiences. What does your store offer? Amazon, subscription services and auto-renewals are making “chore” shopping—routine, essential purchases—easier. But consumers still seek out the experiential side of shopping, says a recent Vend report. They love “the part [of shopping] that involves discovering great products and socializing with others.” This is good news for localMore »

Athleisure and Millennial Markets Still Strong

Niche products sold to Millennials driving strong activewear sales Millennials and athleisure are two of the brightest spots in the U.S. apparel industry, reports The NPD Group, a leading global information company—though momentum slowed in 2017. Millennials had the highest apparel growth rate of all generations at 4 percent—although that was a slower growth rateMore »

Changes to Facebook News Feed

And tips on managing them This January, Facebook announced that its news feed would emphasize content from friends, family and groups rather than brands and businesses—to “prioritize meaningful interactions between people,” according to CEO Mark Zuckerberg. Small businesses have been wondering how the change will impact their marketing efforts. As the new algorithm rolls out,More »

New Shopify POS Feature Combats Showrooming

Turn window shoppers into buyers. Shopify POS has added a new feature that gives brick-and-mortar stores a way to combat showrooming—the annoying behavior when a customer’s shopping “journey” that starts in your store (browsing, trying on, comparing) is abruptly cut short when the customer leaves the store and orders the product online. The Buy OnlineMore »

Credit Cards That Cover Cell-Phone Mishaps

Some pay generous rewards, too. Being without a working smartphone can make a storeowner suddenly feel paralyzed, as more and more apps, social media, e-mailing, texting and even the store’s POS (for off-site sales, say) depend on this little mobile command center. Accidents do happen, though, and replacing a damaged cell phone presents a suddenMore »