Ads Coming to Google Maps

New visibility for local retailers possible Google is introducing new Maps ads to help local businesses drive more traffic to their brick-and-mortar businesses. With one billion (and counting) downloads of the Google Maps app and nearly a third of all mobile searches being related to location, this has the potential to connect storeowners with evenMore »

Do Refer-A-Friend Programs Work?

It’s all about inspiring the promise of social gain. When stores offer incentives to their customers—discounts, gift vouchers, loyalty points, entry in a prize draw and so on—to refer the store to friends and family, how successful are these promotions? That depends, says referral marketing company Mention Me, which has created more than 100 referralMore »