Seen & Heard: Special Events Help Retailers Drive Traffic

If it’s not back-to-school and dance season, a necessary pointe shoe fitting or the holidays, retailers have to get crafty to keep customers coming back for more. To get business moving along regardless of season and drive store traffic and sales during these “off” times, some retailers stage in-store events—everything from Ladies’ Nights, complete withMore »

Cyberattacks on Small Businesses Can Be Costly

Almost half don’t even know they’ve been attacked. Almost 60 percent of small businesses have been victims of a cyberattack in the past year, but the vast majority of them don’t even realize it, according to Nationwide. The insurance company surveyed 1,069 businesses with 1 to 299 employees. At first, only 13 percent of companiesMore »

The Right Way to Use Social Influencers

Important FTC rules to follow The Federal Trade Commission (FTC) has issued updated guidance for businesses that use “influencers” in their social-media posts, after settling charges for the first time, in September, against two individual social-media influencers prominent in the gaming industry. Working with social-media influencers can be a very positive and successful marketing toolMore »

Phishing E-mails People Fall For

Make sure your employees know better. When it comes to phishing scams—a costly threat to businesses big and small—training employees to be aware and adopt the right behavior is a front-line defense, according to Wombat Security Technologies. In its 2017 State of the Phish report, it identifies particular types of messages employees fall for. PhishingMore »

Back-to-School Now a Series of Mini-Seasons

It’s not over in August, says market research firm. Dance moms and their kids may check off most of their back-to-dance-school shopping list in late summer, but back-to-school is really a series of mini-seasons, according to the NPD Group, a consumer research organization—and they extend well beyond August. In 2016, a third of back-to-school shoppersMore »

How Consumers Read and Use Online Reviews

A negative review doesn’t have to kill you. Consumers are 12 times more likely to trust reviews from other shoppers than descriptions that come from the company itself, according to Websitebuilder.org, which has produced an infographic on how consumers read and use online review sites. Among Millennials—core customers at most dance stores—68 percent trust onlineMore »

Square Launches New Retail POS

More Features for Power Users For the first time, Square has launched a point-of-sale system designed specifically for retailers, whether you have one store or several. While stores have always been able to use a Square reader and its basic mobile app, the new Square for Retail (squareup.com/pos/retail) has more robust retail-specific features: better barcodeMore »