“Cherish” Retail: Trending Now

CUSTOMERS LOVE EXPERIENCES. WHAT DOES YOUR STORE OFFER? Amazon, subscription services and auto-renewals are making “chore” shopping—routine, essential purchases—easier. But consumers still seek out the experiential side of shopping, says a recent Vend report. They love “the part [of shopping] that involves discovering great products and socializing with others.” This is good news for localMore »

Athleisure and Millennial Markets Still Strong

NICHE PRODUCTS SOLD TO MILLENNIALS DRIVING STRONG ACTIVEWEAR SALES Millennials and athleisure are two of the brightest spots in the U.S. apparel industry, reports The NPD Group, a leading global information company—though momentum slowed in 2017. Millennials had the highest apparel growth rate of all generations at 4 percent—although that was a slower growth rateMore »

Changes to Facebook News Feed

AND TIPS ON MANAGING THEM In January 2018, Facebook announced that its news feed would emphasize content from friends, family and groups rather than brands and businesses—to “prioritize meaningful interactions between people,” according to CEO Mark Zuckerberg. Small businesses have been wondering how the change will impact their marketing efforts. As the new algorithm rollsMore »

New Shopify POS Feature Combats Showrooming

Turn window shoppers into buyers. Shopify POS has added a new feature that gives brick-and-mortar stores a way to combat showrooming—the annoying behavior when a customer’s shopping “journey” that starts in your store (browsing, trying on, comparing) is abruptly cut short when the customer leaves the store and orders the product online. The Buy OnlineMore »

Credit Cards That Cover Cell-Phone Mishaps

Some pay generous rewards, too. Being without a working smartphone can make a storeowner suddenly feel paralyzed, as more and more apps, social media, e-mailing, texting and even the store’s POS (for off-site sales, say) depend on this little mobile command center. Accidents do happen, though, and replacing a damaged cell phone presents a suddenMore »

Seen & Heard: Special Events Help Retailers Drive Traffic

If it’s not back-to-school and dance season, a necessary pointe shoe fitting or the holidays, retailers have to get crafty to keep customers coming back for more. To get business moving along regardless of season and drive store traffic and sales during these “off” times, some retailers stage in-store events—everything from Ladies’ Nights, complete withMore »

Cyberattacks on Small Businesses Can Be Costly

Almost half don’t even know they’ve been attacked. Almost 60 percent of small businesses have been victims of a cyberattack in the past year, but the vast majority of them don’t even realize it, according to Nationwide. The insurance company surveyed 1,069 businesses with 1 to 299 employees. At first, only 13 percent of companiesMore »