Ads Coming to Google Maps

New visibility for local retailers possible Google is introducing new Maps ads to help local businesses drive more traffic to their brick-and-mortar businesses. With one billion (and counting) downloads of the Google Maps app and nearly a third of all mobile searches being related to location, this has the potential to connect storeowners with evenMore »

Do Refer-A-Friend Programs Work?

It’s all about inspiring the promise of social gain. When stores offer incentives to their customers—discounts, gift vouchers, loyalty points, entry in a prize draw and so on—to refer the store to friends and family, how successful are these promotions? That depends, says referral marketing company Mention Me, which has created more than 100 referralMore »

Getting Ready for Tax Day: Small-business Tax Breaks Finally Renewed

The new tax season opened on January 19, and this year’s filing deadline will be Monday, April 18, or April 19 in Massachusetts and Maine (March 15 for corporations). In the last days of 2015, Congress passed legislation that extended a number of tax breaks for small businesses and made some of them permanent. ThisMore »