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DANCE MOM LOVE May 12 may be Mother’s Day, but for dance storeowners, every day is a day to celebrate dance moms. These core customers all crave convenience, certainly, and a sense that you care about their children. But when it comes to selling channels and marketing messages, they’re not one homogeneous group. For eachMore »

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SUMMER CHECKLIST Worried that your customers will take a vacation—from shopping—this summer? Check out this issue’s ideas for combatting any slump and boosting sales. Stock the shelves with activewear dancers will love. Tune up your merchandise mix with fashion-forward picks from smaller vendors. Draw customers into your store with sales that are more like  funMore »

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TURN BABY BALLERINAS INTO LIFELONG CUSTOMERS Every storeowner knows the importance of making a good first impression on its youngest customers and their families. Create a child- and parent-friendly shopping experience, with an appealing selection of merchandise, and you gain new customers for decades to come. In fact, more than one storeowner has told usMore »

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GIVING TEACHERS SOME LOVE When dance teachers are in front of a class, they want to project professionalism and be comfortable. So they’re always on the hunt for stylish apparel that meets their unique needs. For this month’s “What Dancers Want” DRN reached out to three ballet instructors (including Erica Fischbach, director, Colorado Ballet Academy,More »