Message Board

MOVING FORWARD TOGETHER It won’t come as news to any dance storeowner that managing industry changes is just part of running a business. Independent retailers soon discover there’s lots they can’t control—what your competitors or suppliers decide to do; how new generations of customers like to shop; a competitive environment that sometimes seems like aMore »

Message Board

HOW TO HIRE SUPERSTARS With back-to-school on the horizon, you want to deliver the best customer service ever—and the key to that is your staff. When it comes to hiring superstars, Vend, the retail software company, has a few tips.  • Hire for attitude, train for skill, Vend suggests. Of course, you want staff toMore »

Message Board

DANCE MOM LOVE May 12 may be Mother’s Day, but for dance storeowners, every day is a day to celebrate dance moms. These core customers all crave convenience, certainly, and a sense that you care about their children. But when it comes to selling channels and marketing messages, they’re not one homogeneous group. For eachMore »

Message Board

SUMMER CHECKLIST Worried that your customers will take a vacation—from shopping—this summer? Check out this issue’s ideas for combatting any slump and boosting sales. Stock the shelves with activewear dancers will love. Tune up your merchandise mix with fashion-forward picks from smaller vendors. Draw customers into your store with sales that are more like  funMore »

Message Board

TURN BABY BALLERINAS INTO LIFELONG CUSTOMERS Every storeowner knows the importance of making a good first impression on its youngest customers and their families. Create a child- and parent-friendly shopping experience, with an appealing selection of merchandise, and you gain new customers for decades to come. In fact, more than one storeowner has told usMore »