Author: Gavin Larsen for Dance Magazine

While Gavin Larsen wrote this article for Dance Magazine in 2024, balletcore is still going strong. Just take last summer’s balletcore sneaker boom as an example, or The Royal Ballet’s recent clothing collaboration with global fashion brand Reiss. This year has already been hailed by mainstream fashion publications as the year of the ballet-wrap cardigan. But what do real dancers think about balletcore? Leveraging the trend’s momentum to attract new customers interested in ballet aesthetics may be smart and timely, but it’s just as important to consider how your customer base feels about the phenomenon, and keep their needs front…

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