The company’s retailer-first model is shifting costume sales away from online ordering and back into stores, where fittings and customization take place.
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Dancer Tamisha A. Guy built the company to address a long-standing gap in performance tape. Now, she’s set to expand into socks, compression wear, and athlete education.
The principal’s rise—from sharing viral class videos to founding MADDWOO—offers fresh perspectives on branding, social media, and the evolving role of dancewear.
From California to Oregon, two dance retail duos reflect on building businesses rooted in trust, care, and generational knowledge.
As some customers choose to purchase dancewear online, dance retailers can either stress about it—or reframe their perspectives.
These rising manufacturers showcased sustainable tights, pointe accessories made from biomedical materials, and performance-focused menswear at the Italian trade show.
As balletcore reaches a peak this spring, the latest NikeSKIMS collection puts the trend front and center. But what do dance-industry insiders think?
In a milestone year, the Florence-based show highlights the latest in dance products, trends, and innovations while reflecting on two decades of growth.
While Gavin Larsen wrote this article for Dance Magazine in 2024, balletcore is still going strong. Just take last summer’s…
To grow its presence in the U.S., the company is planning dance world collaborations, chic window displays, and exciting brand partnerships for 2026.