Three experienced fitters unpack what it takes to earn the title—and whether pointe shoe fitting needs greater standards.
Author: Hannah Maria Hayes
New categories can mean extra revenue, but don’t let your store’s brand identity get lost in the crowd.
For nearly 30 years, she helped shape the U.S. pointe shoe market, introducing the Grishko brand and later co-founding Virtisse, which will now be led by her daughter.
Bring your holiday displays to life with festive mannequins, creative decorations, and story-driven visual merchandising that captures shoppers’ attention.
Dance socks are becoming just as essential as dance shoes—giving retailers new ways to support dancers and expand their offerings.
The dancewear and essentials topping dancers’ lists this back-to-dance season.
Só Dança, Gaynor Minden, and Virtisse share insights on how their new facilities are improving supply chain efficiency and supporting retailers worldwide.
Ballet aesthetics may be everywhere, but dance-specific sneakers deliver the goods.
What’s trending now, how to drive impulse buys, and smart strategies for managing tariff-related uncertainty.
What shifting import taxes could mean for the dance apparel industry—and how to stay prepared as regulations continue to evolve.