Jessica Fernandez-Loscalzo created The Dance Bag Convention to boost August sales—and ended up building one of northeastern New Jersey’s most talked-about dance events.
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It pays off to start sooner rather than later, but anytime is a better time than never.
With a possible economic downturn on the horizon, you can bolster your business by taking these steps now.
The company’s retailer-first model is shifting costume sales away from online ordering and back into stores, where fittings and customization take place.
Getting the three C’s of marketing right will multiply the effect of all your dance business’ promotion efforts.
Rising costs are reshaping the dance retail landscape—here’s how to adjust pricing, inventory, and strategy to protect profitability.
When you understand your customers’ pain points and motivations, you can create ads that drive traffic and grow sales—without sacrificing margin.
There may come a time when the right move is to shut down the company you founded and nurtured. Ignoring the signs can be self-defeating.
Strategies for effecting a fair and legal exit.
To get help making her dance store dream a reality, an aspiring retailer asks the tough questions and industry veterans deliver practical answers.