Many of what we thought were ironclad rules of dance retail have turned out to be myths—myths that the pandemic proved wrong. The lessons we learned during that period are more relevant than ever.
Author: Gilbert Russell
At the inaugural MODE Market in Atlanta, GA, leading manufacturers discussed the challenge of fitting dancers who lack the strength or training for pointework.
Customers don’t buy products, they buy emotions. Inspiring feelings of joy, aspiration, and belonging can transform your marketing, boost sales, and create stronger customer connections.
From pointe shoes to recovery sneakers, here are five new products that stood out at the inaugural MODE Market trade show in Atlanta.
In the early 2000s, researchers in the psychology department at the University of Texas at Austin asked people to predict their romantic partners’ like or dislike of 37 different activities. The partners were correct only 29 percent of the time, but—interestingly—they believed they were right an average of 80.5 percent of the time! We barely know our partners. What are the chances that we know our customers any better? Knowing our customers matters: Our stores grow and thrive if we stock the products they love, and will be more profitable if we give them an experience that leaves them completely…
Dance retailers know that 2025 will have its unique set of challenges. WOOP is a powerful mental strategy that can help you meet them. And it’s simple to learn.
Significant changes are on the horizon for dancewear retail in 2025. To help you navigate them, Dance Retailer News spoke with dancewear manufacturers to uncover emerging trends and how you can leverage them for success.