Author: Gilbert Russell

Rising costs are reshaping the dance retail landscape—here’s how to adjust pricing, inventory, and strategy to protect profitability.

When you understand your customers’ pain points and motivations, you can create ads that drive traffic and grow sales—without sacrificing margin.

Even the strongest reputation can take a hit. Here’s how to repair it and rebuild trust with your customers. 

Building a strong staff culture is at the heart of excellence in dance retail. Does your workplace follow these proven guidelines?

Gilbert Russell, who led the Dancewear Association of Canada during a pivotal moment, shares how the industry’s recent bold shift toward collaboration between suppliers and retailers in the country could inspire global change.

We all need to be ready to address mental health issues when our employees need us.

Retailer Gilbert Russell challenges the “tight is right” rule, showing how stretch canvas lets ballet shoes fit looser for safer, more comfortable dancing.

Four approaches, from the personable to the practical, to ensuring those follow-up sales.

From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.

A seasoned retailer shares essential strategies to keep your store organized, welcoming, and efficient no matter how crowded it gets.