As professional dancers express frustration and confusion about lululemon’s Sweat Collective discount program, independent retailers and dance-specific brands have a chance to showcase their expertise, passion, and deep connection to the dance community.
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Get your dance store ready for the holiday rush with smart marketing, stress-free shopping tactics, and irresistible gift ideas that keep customers coming back.
From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.
A seasoned retailer shares essential strategies to keep your store organized, welcoming, and efficient no matter how crowded it gets.
Track these metrics regularly to keep your store moving in a profitable direction.
The positive cognitive bias of the halo effect can actually hurt certain aspects of your business. Here’s how to leverage it to keep the glow on your whole endeavor.
For some storeowners, taking on side-gigs can help support the overall health of their businesses.
What’s trending now, how to drive impulse buys, and smart strategies for managing tariff-related uncertainty.
The rising demand for training aids presents an opportunity to support dancers and expand product offerings.
What shifting import taxes could mean for the dance apparel industry—and how to stay prepared as regulations continue to evolve.