Every retailer welcomes a fresh angle for their marketing campaigns. March is full of opportunities to connect with customers and get their attention. Use these special themes and hashtag holidays to spark ideas for product promotions, social media posts or ad campaigns. Carry through and reinforce your messaging with the visual merchandising in your store.
- March 1: Salesperson Day & Employee Appreciation Day Start off the month by celebrating the people you depend on to keep your customers satisfied: your staff. A simple thank-you card in a staffer’s cubby, an end-of-shift pizza party, or an employee outing to a local dance event all say, “We know you’re important, and we appreciate you.”
- March 8: International Women’s Day Celebrate strong women dancers; since it’s Women’s History Month, the celebration can last all month. Consider hosting hometown dance celebs at the store for a meet-and-greet. As March is also #RisingStarMonth, why not give your local rising stars the chance to mentor younger dancers—your customers—with a tips session at the store?
- March 10: Skirt Day Show off your latest collection of dance skirts on a clothesline or in a featured display. Or build a special promotion around this popular dancewear piece to drive traffic to the store.
- March 17: St. Patrick’s Day Monochromatic displays can be oh-so-dramatic, so why not add a splash of St. Patrick’s Day green to your space? Not your favorite color? Later in the month, you can whip out the lilac and lavender for Purple Day (March 26). Or, for a full-on burst of color, use supersized inflatable-crayon props to coordinate with a display in honor of Crayola Crayon Day (March 31).
- March 19: Let’s Laugh Day This is laugh-together time. Invite staff and customers to bond by sharing their most awkward dance moments or cringey stories. (March 18 is also literally Awkward Moments Day, so why not turn it into a two-day celebration?)
- March 20: Spring! It’s the first day of spring. Time for a trunk show of fresh spring looks? Or a spring flash sale?
- March 31: World Backup Day End the month wisely. What better time than World Backup Day to make sure you and your team are doing regular backups of your valuable customer and financial records? Remember the 3-2-1 rule: Keep at least 3 copies of data, on 2 different types of media, with 1 copy off-site.
Basia Hellwig is a former editor of Dance Retailer News.
This is an updated version of an article originally published on Dance Retailer News in 2019.