Dance retailers experience several busy seasons throughout the year, including the “back to dance” rush and the lead-up to summer…
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Decorating for the spooky season can help boost fall sales and attract new shoppers.
Four approaches, from the personable to the practical, to ensuring those follow-up sales.
As professional dancers express frustration and confusion about lululemon’s Sweat Collective discount program, independent retailers and dance-specific brands have a chance to showcase their expertise, passion, and deep connection to the dance community.
Get your dance store ready for the holiday rush with smart marketing, stress-free shopping tactics, and irresistible gift ideas that keep customers coming back.
From influencers to principal dancers, DRN explores how endorsements impact buying behavior—and how to make them work in-store.
A seasoned retailer shares essential strategies to keep your store organized, welcoming, and efficient no matter how crowded it gets.
Track these metrics regularly to keep your store moving in a profitable direction.
The positive cognitive bias of the halo effect can actually hurt certain aspects of your business. Here’s how to leverage it to keep the glow on your whole endeavor.
For some storeowners, taking on side-gigs can help support the overall health of their businesses.