Author: Emily May

From industry shake-ups to tariff confusion—these were the hot topics that defined the year in dance retail.

For more than four decades, Julienne Viola shaped Freed of London USA through her formidable leadership, deep generosity, and enduring dedication to the dance community.

Casey Noble’s “shoe room for freelancers” takes a holistic approach to pointe shoe fitting.

Ballet companies are teaming up with lifestyle brands to turn holiday magic into retail opportunities.

The new tool lets users try products on virtually and find their perfect shade, furthering the brand’s commitment to diversity and representation in dance retail.

The acquisition includes e-commerce operations, select inventory, and customer programs—marking a notable step for two major players in the dancewear industry.

As fashion house Reiss teams up with The Royal Ballet, dance retailers should take note of balletcore’s staying power, and the new customers it could attract.

Leading brands offer details on the recent and upcoming releases they’re most excited about.

The private equity firm and Capezio CEO Michael Terlizzi share insights on the partnership and the future direction of the iconic dancewear brand.

A behind-the-scenes glimpse into the craftsmanship and care that go into the pointe shoes your customers trust